RARE BEAUTY BY SELENA GOMEZ

🌸 Rare Beauty by Selena Gomez – Brand Overview

💡 About the Brand

Rare Beauty was launched in September 2020 by singer, actress, and mental health advocate Selena Gomez. It’s not just a cosmetics brand — it’s a celebration of individuality, imperfection, and self-love.

Selena created Rare Beauty with the belief that “being rare is about being comfortable with yourself.” The goal is to challenge the unrealistic standards of perfection often promoted in the beauty industry.

🌟 Brand Mission & Philosophy

• Embrace individuality

• Promote self-acceptance

• Support mental health awareness

• Redefine beauty beyond physical appearance

A key part of Rare Beauty’s ethos is the Rare Impact Fund, which aims to raise $100 million over 10 years to expand mental health services and education. 1% of all sales goes directly toward this initiative.

🧴 Product Highlights

Rare Beauty offers a wide range of vegan, cruelty-free, and dermatologist-tested products designed for ease of use and natural finishes. Here are some best-sellers:

✨ 1. Soft Pinch Liquid Blush

• Ultra-pigmented yet blendable

• Comes in matte and dewy finishes

• Viral on TikTok for good reason!

✨ 2. Liquid Touch Weightless Foundation

• Lightweight, buildable coverage

• Available in 48 inclusive shades

• Gives a natural, skin-like finish

✨ 3. Positive Light Liquid Luminizer

• A silky highlighter for a dewy glow

• Can be mixed with foundation or worn alone

✨ 4. Stay Vulnerable Melting Blush

• Cream-to-powder formula

• Great for a soft, flush look

✨ 5. Kind Words Matte Lipstick & Liner

• Smooth, non-drying formula

• Comes with matching lip liner for each shade

🌿 Clean Beauty Credentials

• ✅ Cruelty-Free

• ✅ Vegan

• ✅ Paraben-Free

• ✅ Dermatologist-Tested

• ✅ Made with sensitive skin in mind

💬 Where to Buy

• Sephora (Worldwide)

• RareBeauty.com (US & international shipping available)

💖 Why Fans Love It

• Inclusive shade ranges

• Empowering message

• Stylish, easy-to-use packaging (designed with accessibility in mind)

  While the exact details for Rare Beauty’s Black Friday 2025 sale haven’t been released, it’s reasonable to anticipate a similar structure with daily deals, sitewide discounts